1. PRODUCT BASED TREND ANALYSIS
To follow the existing fashion trends in womenswear, menswear and accessories and to notice the upcoming new fashion trends
2. COLOR AND PATTERN BASED TREND ANALYSIS
To inform previously about the themes like the essential fiber, fabric, silhouette, pattern, color, fashion details and living styles for the fashion and textile design
3. FIELD RESEARCH IN THE FASHION INDUSTRY
4. MERCHANDISING AND PRODUCTION PLANNING
To foresee at which marketing level and which price the consumer will accept the upcoming fashion trends ( at this point statisticall methods and database are being used). To provide with our foresight and statistically calculations that the firms have the advantages of the new possibilities.
2019-20 Autumn Winter
2019-20 Fabric Trends
2019-20 Accessorie Trends
Turkey’s first fashion trend forecasting and analytics agency is about to shape the industry
Aiming to offer high-quality services in fashion trend forecasting and analysis in Turkey, Gona Trend is the first agency established within Altınbaş University Incubation Centre as well as the first professional institution to provide fashion trend-related services.
The first start-up of AU Incubation Centre has recently started its operations. The Founder of Gona Trend, Gonca Gül Özer has a lot to say about this first agency to operate in fashion trend forecasting and design, “We launched our agency in 2017 through a KOSGEB (Small and Medium Enterprises Development Organization of Turkey) support. This idea has first originated from an ambition to meet the needs of fashion industry especially in terms of trend forecasting and analytics. Combining my expertise in the field of fashion with my business partner Prof Dr. Ahmet Mete Çilingirtürk’s deep knowledge of statistics, we set out to create this fashion trend forecasting agency. The main driving factor that led us to pursue this dream was the absence of a professional agency offering trend forecasting services in Turkey despite the fact that our British and French counterparts such as WGSN, Trend Union, and NellyRodi are dominating the international fashion forecasting industry. Our mission, as an agency, is to achieve a permanent and institutional structure and become a strong research and consulting company specialized in fashion trend analytics in Turkey, with high capability to offer services to the key actors of the fashion industry”.
WORKING WITH A SCIENCE CENTRE BRINGS GREAT ADVANTAGES
Pointing out the advantages of working with Altınbaş University Incubation Centre, Özer said, “Among the reasons why a number of companies choose to work with incubation centres is that they can have easy access to University-offered mentoring as well as entrepreneurial and R&D consulting services, opportunity to meet with angel investors, and work in rent-free office spaces but most importantly strong scientific and technical infrastructure that Business Incubation Centres can provide to start-ups”.
“WE ARE THE FIRST AND ONLY TURKISH AGENCY TO OPERATE IN FASHION FORECASTING”
Explaining the specifics of fashion forecasting, Özen added, “We focus on current and upcoming fashion trends by closely monitoring the latest news and updates on fashion world as well as on society while interpreting these trends based on latest economic developments in business world in order to predict future fashion trends. Our initial goal is to reveal the impacts of customer behaviour and economic trends on creative trends and pick out the ones that may potentially become rising trends. The most important thing we cannot afford to overlook at this stage is to be able to set trends to determine customer buying trends that have the capability to set great number of people into motion. In other words, our job is to monitor current trends in women’s' clothing, men’s clothing and accessories, and identify new trends; predict all aspects of fashion needed for fashion creation and design, including different types of fibres, fabrics, silhouettes, patterns, colours, fashion details and life styles; forecast when consumers would be ready to embrace a new trend at which market level and for what price (statistical methods and databases are used at this stage), and ensure our forecasts to help fashion companies have advantages over their competitors by receiving prior knowledge of upcoming trends. I would also like to underline the fact that we are a pioneer agency since we are the first and currently only Turkish agency to operate in fashion trend forecasting.”
PREDICTING THE RIGHT TREND IS KEY
Stating, “Purchasing professional trend consulting services costs less than in-house training of a fashion trend analyst and can help companies make money directly”, Özen also expressed that wrong trend forecasting would do more harm to companies than good, but with the right forecasting techniques and methods, we can ensure that companies are protected from any potential harm. In this context, it is of utmost importance to make accurate and spot-on trend predictions for all decision-making processes including design, manufacturing, sales and marketing.
Currently pursuing her second master’s degree in Fashion Design from Altınbaş University, Gonca Gül Özer aims to collaborate with AU School of Fine Arts and Design faculty but especially with AU School of Engineering and Natural Sciences for the development of a new software to predict the latest fashion trends.